Tag Archives: video

Why use video in your marketing and communications?

Want to know why video content is an effective and impactful way to engage, inform and entertain your target audience?

The video below contains some good stats on how effective video in marketing is:

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We’re back at the NZ Marketing Summit 2014!


The Pravda Communications will once again be at the NZ Marketing Summit this year on 25 September.

As we did last year, we’ve partnered with Perpetua Productions to be the official video partners of the event.

Working with Perpetua, we’ve been able to help customers bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

At the NZ Marketing Summit we’ll be capturing feedback and thoughts from attendees at the event and will produce video clips, which the event organisers, Conferenz will publish after the summit.

So if you’re at the event, visit us at stand 10 and chat to us about how you can ENGAGE, INFORM and ENTERTAIN your target audience with video and other content.

In the meantime, watch some of the pre-event videos we produced below:

Visualise your Twitter personality with Vizify


Last week I came across a fun and engaging way to give people a glimpse of what you’re all about on Twitter, courtesy of Vizify.

If you’re not already familiar with Vizify, check it out – it helps you create a series of interactive infographics that give a snapshot of who you are, where you can be found online and what you share and talk about.

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How video can add sizzle to your events


In my previous post, I shared a promo video for Social Media Club Auckland (SMCAKL) that I was involved in.

The video was produced by Perpetua Productions for SMCAKL to add some sizzle to its efforts to attract more attendees to future events.

Few things are as effective as a punchy video clip to promote your product, brand or event – after all, decades of television broadcasting have been funded on this premise.

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Adding sizzle to #smcakl


As a long-time fan of Social Media Club Auckland or #smcakl (pronounced “smackle”), I had the pleasure of helping make a video promoting the event last week.

My job was to go around the room and ask folks what they liked about the event and why people should come along.

Adding to the fun was that we were live-streaming while doing most of the filming, giving me chance to try out my live interviewing skills!

The clip was shot and produced by Rob Harradine of Perpetua Productions – check it out below, and to sign-up for the next #SMCAKL event click here.