Tag Archives: PR Flop

Will outcry over new milk bottles sour Anchor’s brand?


Fonterra’s introduction of the new light proof Anchor milk bottles and the subsequent backlash from its customers, who complain the new design prevents them from seeing how much milk is left in the container, raises some interesting questions.

In a New Zealand Herald poll this week asking people what they thought of the new bottles, 78% of over the 16,600 respondents said the bottles were a waste of time and that the old containers were fine. Only 13% said they thought the new bottles were innovative and they loved them, while 9% said they would still use the bottles even though they were sceptical of Fonterra’s claims.

However, despite the outcry, it seems Anchor customers continue to display incredible loyalty towards the brand.

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