Tag Archives: events

Will technology save or doom marketers? A review of the 2014 NZ Marketing Summit


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Marketers are by nature an optimistic bunch, but a hint of pessimism was detectable at the recent NZ Marketing Summit, organised by Conferenz.

The problem is, of course, technology.

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How video can add sizzle to your events


In my previous post, I shared a promo video for Social Media Club Auckland (SMCAKL) that I was involved in.

The video was produced by Perpetua Productions for SMCAKL to add some sizzle to its efforts to attract more attendees to future events.

Few things are as effective as a punchy video clip to promote your product, brand or event – after all, decades of television broadcasting have been funded on this premise.

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