Tag Archives: digital marketing

Why use video in your marketing and communications?

Want to know why video content is an effective and impactful way to engage, inform and entertain your target audience?

The video below contains some good stats on how effective video in marketing is:

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Our work: 2014 Marketing Summit

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Last year Pravda Communications partnered with Perpetua Productions to be the official video content partners at the 2014 Marketing Summit.

We created a series of videos to help promote the event, as well as to share highlights from the summit. We spoke with keynote speakers, sponsors and attendees to capture their thoughts and insights about trends and topics discussed at the Marketing Summit. Continue reading


What’s hot in digital marketing in 2015?

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I was recently asked to offer some thoughts on what will be hot in digital marketing in 2015 for a magazine feature article.

While I can’t replicate here all that I shared until that piece is published, here are a few of my related thoughts…

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Will technology save or doom marketers? A review of the 2014 NZ Marketing Summit

 

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Marketers are by nature an optimistic bunch, but a hint of pessimism was detectable at the recent NZ Marketing Summit, organised by Conferenz.

The problem is, of course, technology.

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