Category Archives: Insights

New Zealand and Australian marketers most worried about ROI, but often don’t track it

Marketers in New Zealand and Australia are the most worried about proving the return on investment on their activities compared to their global counterparts, but are not doing a great job at tracking it.

According to HubSpot’s State of Inbound Marketing 2015 report, 59% of marketers Down Under rated showing the ROI of their work as their top concern.

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How to get rid of useless contacts on LinkedIn

Being all about the networking, LinkedIn is hell-bent on getting users to add each and every email contact to their network.

As described before, this can have some annoying and strange consequences.

Once you’ve imported your email address book into LinkedIn, it will continually offer you the chance to send invitations to these contacts to connect. And if it can’t find a match in its system for your contacts, it will urge you invite them to join the network.

But there is a way to purge these imported contacts from LinkedIn. Here’s how: Continue reading

Our work: 2014 Marketing Summit

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Last year Pravda Communications partnered with Perpetua Productions to be the official video content partners at the 2014 Marketing Summit.

We created a series of videos to help promote the event, as well as to share highlights from the summit. We spoke with keynote speakers, sponsors and attendees to capture their thoughts and insights about trends and topics discussed at the Marketing Summit. Continue reading

Why LinkedIn is just plain annoying sometimes


I like LinkedIn – it’s an excellent tool to build and nurture your professional network.

But there are some things LinkedIn does which are infuriatingly annoying.

One such example is its insistence on a regular basis to make you add each and every person, or other entity, you’ve ever exchanged an email with to your network.

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What’s hot in digital marketing in 2015?


I was recently asked to offer some thoughts on what will be hot in digital marketing in 2015 for a magazine feature article.

While I can’t replicate here all that I shared until that piece is published, here are a few of my related thoughts…

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Will technology save or doom marketers? A review of the 2014 NZ Marketing Summit


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Marketers are by nature an optimistic bunch, but a hint of pessimism was detectable at the recent NZ Marketing Summit, organised by Conferenz.

The problem is, of course, technology.

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Helping to bring the NZ Marketing Summit to life

Pravda Communications has joined forces with Perpetua Productions to be the official video partners of NZ Marketing Summit 2013 on September 24.

This is part of wider partnership in which we work together to help clients bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

As I wrote before, I believe video is a great way to bring events to life, and we’ll be demonstrating this live at the Marketing Summit. We’ll be capturing feedback and thoughts from attendees at the event and will edit, produce, upload and share those video clips on-site at our mobile studio on STAND 6.  All the clips we make on the day will be available here:

So if you’re at the event, visit our stand to see us in action, or to share your own thoughts about the summit and the latest marketing trends. We might just make you the next YouTube star!

And check out the videos below for some of the content we’ve produced for the event so far:

Plenty of sticky ideas at first Localist Jam

Localist Jam panellists: of Qijing Wong, Ronald Biddick, James Kemp and Ed Cruikshank

Localist Jam panellists: Qijing Wong, Ronald Biddick, James Kemp and Ed Cruikshank

Heading to the first ever Localist Jam this week as part of the Social Media Club Auckland or #smcakl crew, I didn’t quite know what to expect. Localist promised a panel of ‘wise business people, digital gurus and successful entrepreneurs’ who would inspire our digital appetite.

I’m not sure about the digital appetite part, but the speakers certainly did offer some inspirational nuggets about staying true to your vision and the power of good communications.

The panel consisted of Qijing Wong of Borderless Productions, Ronald Biddick of RJB Design, James Kemp of GrabOne and Ed Cruikshank of Cruikshank Design, with broadcaster Wallace Chapman doing an excellent turn as MC.

Each sought to inspire the audience by sharing their paths to success, which were as varied as their backgrounds.

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