Category Archives: Content Marketing

New Zealand and Australian marketers most worried about ROI, but often don’t track it

Marketers in New Zealand and Australia are the most worried about proving the return on investment on their activities compared to their global counterparts, but are not doing a great job at tracking it.

According to HubSpot’s State of Inbound Marketing 2015 report, 59% of marketers Down Under rated showing the ROI of their work as their top concern.

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Why use video in your marketing and communications?

Want to know why video content is an effective and impactful way to engage, inform and entertain your target audience?

The video below contains some good stats on how effective video in marketing is:

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What’s hot in digital marketing in 2015?

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I was recently asked to offer some thoughts on what will be hot in digital marketing in 2015 for a magazine feature article.

While I can’t replicate here all that I shared until that piece is published, here are a few of my related thoughts…

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We’re back at the NZ Marketing Summit 2014!

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The Pravda Communications will once again be at the NZ Marketing Summit this year on 25 September.

As we did last year, we’ve partnered with Perpetua Productions to be the official video partners of the event.

Working with Perpetua, we’ve been able to help customers bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

At the NZ Marketing Summit we’ll be capturing feedback and thoughts from attendees at the event and will produce video clips, which the event organisers, Conferenz will publish after the summit.

So if you’re at the event, visit us at stand 10 and chat to us about how you can ENGAGE, INFORM and ENTERTAIN your target audience with video and other content.

In the meantime, watch some of the pre-event videos we produced below:


Helping to bring the NZ Marketing Summit to life

Pravda Communications has joined forces with Perpetua Productions to be the official video partners of NZ Marketing Summit 2013 on September 24.

This is part of wider partnership in which we work together to help clients bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

As I wrote before, I believe video is a great way to bring events to life, and we’ll be demonstrating this live at the Marketing Summit. We’ll be capturing feedback and thoughts from attendees at the event and will edit, produce, upload and share those video clips on-site at our mobile studio on STAND 6.  All the clips we make on the day will be available here:  http://perpetuavideos.com/marketing

So if you’re at the event, visit our stand to see us in action, or to share your own thoughts about the summit and the latest marketing trends. We might just make you the next YouTube star!

And check out the videos below for some of the content we’ve produced for the event so far:


How video can add sizzle to your events

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In my previous post, I shared a promo video for Social Media Club Auckland (SMCAKL) that I was involved in.

The video was produced by Perpetua Productions for SMCAKL to add some sizzle to its efforts to attract more attendees to future events.

Few things are as effective as a punchy video clip to promote your product, brand or event – after all, decades of television broadcasting have been funded on this premise.

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