Author Archives: Louis van Wyk

About Louis van Wyk

Director of Pravda Communications.

What’s hot in digital marketing in 2015?

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I was recently asked to offer some thoughts on what will be hot in digital marketing in 2015 for a magazine feature article.

While I can’t replicate here all that I shared until that piece is published, here are a few of my related thoughts…

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Musing on supporting Muse NZ launch

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We enjoyed helping the folks at Thought-Wired spread the word about the New Zealand launch of the Muse brain-sensing headband. Continue reading


We’re back at the NZ Marketing Summit 2014!

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The Pravda Communications will once again be at the NZ Marketing Summit this year on 25 September.

As we did last year, we’ve partnered with Perpetua Productions to be the official video partners of the event.

Working with Perpetua, we’ve been able to help customers bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

At the NZ Marketing Summit we’ll be capturing feedback and thoughts from attendees at the event and will produce video clips, which the event organisers, Conferenz will publish after the summit.

So if you’re at the event, visit us at stand 10 and chat to us about how you can ENGAGE, INFORM and ENTERTAIN your target audience with video and other content.

In the meantime, watch some of the pre-event videos we produced below:


Helping to bring the NZ Marketing Summit to life

Pravda Communications has joined forces with Perpetua Productions to be the official video partners of NZ Marketing Summit 2013 on September 24.

This is part of wider partnership in which we work together to help clients bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

As I wrote before, I believe video is a great way to bring events to life, and we’ll be demonstrating this live at the Marketing Summit. We’ll be capturing feedback and thoughts from attendees at the event and will edit, produce, upload and share those video clips on-site at our mobile studio on STAND 6.  All the clips we make on the day will be available here:  http://perpetuavideos.com/marketing

So if you’re at the event, visit our stand to see us in action, or to share your own thoughts about the summit and the latest marketing trends. We might just make you the next YouTube star!

And check out the videos below for some of the content we’ve produced for the event so far:


Plenty of sticky ideas at first Localist Jam

Localist Jam panellists: of Qijing Wong, Ronald Biddick, James Kemp and Ed Cruikshank

Localist Jam panellists: Qijing Wong, Ronald Biddick, James Kemp and Ed Cruikshank

Heading to the first ever Localist Jam this week as part of the Social Media Club Auckland or #smcakl crew, I didn’t quite know what to expect. Localist promised a panel of ‘wise business people, digital gurus and successful entrepreneurs’ who would inspire our digital appetite.

I’m not sure about the digital appetite part, but the speakers certainly did offer some inspirational nuggets about staying true to your vision and the power of good communications.

The panel consisted of Qijing Wong of Borderless Productions, Ronald Biddick of RJB Design, James Kemp of GrabOne and Ed Cruikshank of Cruikshank Design, with broadcaster Wallace Chapman doing an excellent turn as MC.

Each sought to inspire the audience by sharing their paths to success, which were as varied as their backgrounds.

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Visualise your Twitter personality with Vizify

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Last week I came across a fun and engaging way to give people a glimpse of what you’re all about on Twitter, courtesy of Vizify.

If you’re not already familiar with Vizify, check it out – it helps you create a series of interactive infographics that give a snapshot of who you are, where you can be found online and what you share and talk about.

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How video can add sizzle to your events

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In my previous post, I shared a promo video for Social Media Club Auckland (SMCAKL) that I was involved in.

The video was produced by Perpetua Productions for SMCAKL to add some sizzle to its efforts to attract more attendees to future events.

Few things are as effective as a punchy video clip to promote your product, brand or event – after all, decades of television broadcasting have been funded on this premise.

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