Marketers in New Zealand and Australia are the most worried about proving the return on investment on their activities compared to their global counterparts, but are not doing a great job at tracking it.
According to HubSpot’s State of Inbound Marketing 2015 report, 59% of marketers Down Under rated showing the ROI of their work as their top concern.
Last Sunday I appeared as a guest on Sunday Social with Vaughn Davis on Radio Live.
Among other things, we chatted about Facebook’s new Reactions buttons.
There’s been a great amount of discussion about the need for a dislike or thumbs-down button on Facebook. Continue reading
I once again had the privilege to be involved in organising and judging of the New Zealand Social Media Awards – aka The #smcakls 2015.
Presented by #smcakl (Social Media Club Auckland, of which I am a committee member), the #smcakls are now in their second year and have grown in strength both in terms of the number of entries and their quality.
Last year Pravda Communications partnered with Perpetua Productions to be the official video content partners at the 2014 Marketing Summit.
We created a series of videos to help promote the event, as well as to share highlights from the summit. We spoke with keynote speakers, sponsors and attendees to capture their thoughts and insights about trends and topics discussed at the Marketing Summit. Continue reading
I like LinkedIn – it’s an excellent tool to build and nurture your professional network.
But there are some things LinkedIn does which are infuriatingly annoying.
One such example is its insistence on a regular basis to make you add each and every person, or other entity, you’ve ever exchanged an email with to your network.
