Author Archives: Louis van Wyk

About Louis van Wyk

Director of Pravda Communications.

New Zealand and Australian marketers most worried about ROI, but often don’t track it

Marketers in New Zealand and Australia are the most worried about proving the return on investment on their activities compared to their global counterparts, but are not doing a great job at tracking it.

According to HubSpot’s State of Inbound Marketing 2015 report, 59% of marketers Down Under rated showing the ROI of their work as their top concern.

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Talking Facebook Reactions on Radio Live’s Sunday Social

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Last Sunday I appeared as a guest on Sunday Social with Vaughn Davis on Radio Live.

Among other things, we chatted about Facebook’s new Reactions buttons.

There’s been a great amount of discussion about the need for a dislike or thumbs-down button on Facebook. Continue reading

New Zealand Social Media Awards 2015 finalists announced


I once again had the privilege to be involved in organising and judging of the New Zealand Social Media Awards – aka The #smcakls 2015.

Presented by #smcakl (Social Media Club Auckland, of which I am a committee member), the #smcakls are now in their second year and have grown in strength both in terms of the number of entries and their quality.

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How to get rid of useless contacts on LinkedIn

Being all about the networking, LinkedIn is hell-bent on getting users to add each and every email contact to their network.

As described before, this can have some annoying and strange consequences.

Once you’ve imported your email address book into LinkedIn, it will continually offer you the chance to send invitations to these contacts to connect. And if it can’t find a match in its system for your contacts, it will urge you invite them to join the network.

But there is a way to purge these imported contacts from LinkedIn. Here’s how: Continue reading

Why use video in your marketing and communications?

Want to know why video content is an effective and impactful way to engage, inform and entertain your target audience?

The video below contains some good stats on how effective video in marketing is:

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Our work: 2014 Marketing Summit

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Last year Pravda Communications partnered with Perpetua Productions to be the official video content partners at the 2014 Marketing Summit.

We created a series of videos to help promote the event, as well as to share highlights from the summit. We spoke with keynote speakers, sponsors and attendees to capture their thoughts and insights about trends and topics discussed at the Marketing Summit. Continue reading

Why LinkedIn is just plain annoying sometimes


I like LinkedIn – it’s an excellent tool to build and nurture your professional network.

But there are some things LinkedIn does which are infuriatingly annoying.

One such example is its insistence on a regular basis to make you add each and every person, or other entity, you’ve ever exchanged an email with to your network.

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What’s hot in digital marketing in 2015?


I was recently asked to offer some thoughts on what will be hot in digital marketing in 2015 for a magazine feature article.

While I can’t replicate here all that I shared until that piece is published, here are a few of my related thoughts…

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Musing on supporting Muse NZ launch

Muse headband

We enjoyed helping the folks at Thought-Wired spread the word about the New Zealand launch of the Muse brain-sensing headband. Continue reading

We’re back at the NZ Marketing Summit 2014!


The Pravda Communications will once again be at the NZ Marketing Summit this year on 25 September.

As we did last year, we’ve partnered with Perpetua Productions to be the official video partners of the event.

Working with Perpetua, we’ve been able to help customers bring their marketing and communications messages to life through effective and impactful video content.

With our respective expertise in video production, social media, content marketing and corporate communications, we combine the essential skills to help clients PLAN, PRODUCE and PROMOTE video communications.

At the NZ Marketing Summit we’ll be capturing feedback and thoughts from attendees at the event and will produce video clips, which the event organisers, Conferenz will publish after the summit.

So if you’re at the event, visit us at stand 10 and chat to us about how you can ENGAGE, INFORM and ENTERTAIN your target audience with video and other content.

In the meantime, watch some of the pre-event videos we produced below: