I once again had the privilege to be involved in organising and judging of the New Zealand Social Media Awards – aka The #smcakls 2015.
Presented by #smcakl (Social Media Club Auckland, of which I am a committee member), the #smcakls are now in their second year and have grown in strength both in terms of the number of entries and their quality.
Choosing finalists from the high-calibre entries was no easy task, but gaining insight into some the past year’s most creative, effective and fun social media campaigns – many of which I had noticed at the time – was tremendous.
Thanks to all those who entered and good luck to all the finalists! And a huge thanks to our award sponsors: House of Travel, Microsoft, Uber, Vodafone, Facebook and The Goat Farm.
The #smcakls 2015 take place on Wednesday, 15 July from 6pm at Sweat Shop Brew Bar in Auckland. The event is free with a welcome drink, snacks and cash bar – but you need to register to attend. Do so here: http://smcakl.com/smcakls
And here are all finalists:
Most Effective Social Media Campaign
- Gigatown
- Haka Tours Adventure Tour Promo Video Campaign
- Junk Free June
- Piggy-Sue
- Spark Automatic Thanks Machines
- Maybelline New York’s ‘Love Your Face’
- Let’s talk about Lightbox
Most effective social media campaign small budget
- #Gallipoli100
- Live For Tomorrow 10 Day Challenge
- Mitre 10 Facebook Rug Category Sales
- The Paul Henry Launch
- Having a HELLish ANZAC DAY (without saying ‘ANZAC Day’)
- Haka Tours Explainer Video: Facebook Remarketing
- Bell Tea – Anzac Day Tins GWP
Best use of social media in a product launch
- Charlie’s Straight Up Cola Launch
- Meadow Fresh Like to Boost
- The Social Sampler
- Simple Micellar Water
Most creative use of existing or emerging social platform(s)
- #Gallipoli100
- Spark Snapchat Roadie
- ZM’s Jase & PJs 51 Hour Marathon
- Burger Burger Blind Dates
- Coconut Wireless
Community building and management
Social activity that is designed to build or maintain a branded community that may result in an enhanced brand affinity and/or change in attitudes among targeted audiences.
- #SaveOurKauri
- Going back to HELL
- Mitre 10 Facebook Community
- Newstalk ZB and Mike Hosking social
- So Social, So Good
- Vodafone Community
Blog of the Year
- The Modern Girl
- thedailyblog.nz
- Xero blog
- Nzgirl
