New Zealand Social Media Awards 2015 finalists announced


I once again had the privilege to be involved in organising and judging of the New Zealand Social Media Awards – aka The #smcakls 2015.

Presented by #smcakl (Social Media Club Auckland, of which I am a committee member), the #smcakls are now in their second year and have grown in strength both in terms of the number of entries and their quality.

Choosing finalists from the high-calibre entries was no easy task, but gaining insight into some the past year’s most creative, effective and fun social media campaigns – many of which I had noticed at the time – was tremendous.

Thanks to all those who entered and good luck to all the finalists! And a huge thanks to our award sponsors: House of Travel, Microsoft, Uber, Vodafone, Facebook and The Goat Farm.

The #smcakls 2015 take place on Wednesday, 15 July from 6pm at Sweat Shop Brew Bar in Auckland. The event is free with a welcome drink, snacks and cash bar – but you need to register to attend. Do so here:

And here are all finalists:

Most Effective Social Media Campaign

  • Gigatown
  • Haka Tours Adventure Tour Promo Video Campaign
  • Junk Free June
  • Piggy-Sue
  • Spark Automatic Thanks Machines
  • Maybelline New York’s ‘Love Your Face’
  • Let’s talk about Lightbox

Most effective social media campaign small budget

  • ‪#‎Gallipoli100
  • Live For Tomorrow 10 Day Challenge
  • Mitre 10 Facebook Rug Category Sales
  • The Paul Henry Launch
  • Having a HELLish ANZAC DAY (without saying ‘ANZAC Day’)
  • Haka Tours Explainer Video: Facebook Remarketing
  • Bell Tea – Anzac Day Tins GWP

Best use of social media in a product launch

  • Charlie’s Straight Up Cola Launch
  • Meadow Fresh Like to Boost
  • The Social Sampler
  • Simple Micellar Water

Most creative use of existing or emerging social platform(s)

  • #Gallipoli100
  • Spark Snapchat Roadie
  • ZM’s Jase & PJs 51 Hour Marathon
  • Burger Burger Blind Dates
  • Coconut Wireless

Community building and management

Social activity that is designed to build or maintain a branded community that may result in an enhanced brand affinity and/or change in attitudes among targeted audiences.

  • #‎SaveOurKauri
  • Going back to HELL
  • Mitre 10 Facebook Community
  • Newstalk ZB and Mike Hosking social
  • So Social, So Good
  • Vodafone Community

Blog of the Year

  • The Modern Girl
  • Xero blog
  • Nzgirl

About Louis van Wyk

Director of Pravda Communications. View all posts by Louis van Wyk

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