Why use video in your marketing and communications?

Want to know why video content is an effective and impactful way to engage, inform and entertain your target audience?

The video below contains some good stats on how effective video in marketing is:

This video was produced in association with Perpetua Productions for use at our joint stand at the 2014 Marketing Summit. The words are ours and the visuals theirs.

Here are the key stats from the video:

Screenshot 2015-02-20 11.11.52Source: Forbes Insights

Screenshot 2015-02-20 11.12.11Source: Forbes Insights

Screenshot 2015-02-20 11.12.33Source: Forbes Insights

Screenshot 2015-02-20 11.13.04Source: Invodo Video Statistics: The Marketer’s Summary 2014

Screenshot 2015-02-20 11.13.24Source: Invodo Video Statistics: The Marketer’s Summary 2014

Screenshot 2015-02-20 11.13.43Source: Invodo Video Statistics: The Marketer’s Summary 2014

Screenshot 2015-02-20 11.13.58Source: Invodo Video Statistics: The Marketer’s Summary 2014

Check out some of our videos from the 2014 Marketing Summit here.

About Louis van Wyk

Director of Pravda Communications. View all posts by Louis van Wyk

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